If you know anything about cannabis culture, you know about the high holiday, 4/20. The origins of 4/20 date back to a group of high schoolers in Northern California in the 1970s. The five friends, who called themselves the Waldos, would meet up at 4:20 to smoke weed together. Their secret code spread through family connections to the Grateful Dead. Eventually, the story of 420 reached High Times and was enshrined in stoner lore.
In addition to 4/20, there’s a lesser-known counterpart that many cannabis lovers circle on their calendars. July 10, or 7/10, is celebrated across the industry by folks who love cannabis concentrates like wax, shatter, live resin, rosin, and budder.
What does 7/10 have to do with concentrates? The Superior Dispensary is here with everything you need to know, along with amazing deals to celebrate 710, a.k.a. Dab Day.
Table of Contents
ToggleKey Takeaways
- 710 is cannabis culture’s holiday dedicated to concentrates.
- The name comes from a visual pun. Flip “710″ upside down and it reads as “OIL”.
- Concentrates come in several distinct forms, each with its own texture and extraction method.
- 710’s rise reflects the broader maturation of the cannabis industry.
- The Superior Dispensary is celebrating 710 with concentrate deals.

The Origin of 710
Looking back at its beginnings, 710 is a much more recent invention than 4/20. It emerged online in the early 2010s when dabbing and cannabis extracts became popular. As concentrate culture grew, it made sense to claim a day to celebrate that specific community.
The 710 story is a visual pun. Those old enough to remember typing 58008 into their calculator in math class and turning it upside down to make their classmates giggle will immediately get it. If you write 710 and turn it 180 degrees, you read it as OIL.
That little numerical joke appealed to cannabis concentrate enthusiasts, making July 10th the perfect day to celebrate.
What 710 Actually Refers To
Beyond the name, 710 is about cannabis concentrates. These products are made by extracting the plant’s essential cannabinoids and terpenes, creating a product that has significantly higher potency than cannabis flower.
In practice, the primary way to consume concentrates is by dabbing. Taking a dab means heating a small amount of concentrate and inhaling the resulting vapor. Dabbing is a different ritual from smoking a joint or packing a bowl, with its own gear and techniques, including torches, dab rigs, dab pens, carb caps, and other tools.
Ultimately, at the heart of Dab Day, or OIL Day, is a celebration of the extract artists who turn raw plant material into refined, potent concentrates, as well as the consumers who enjoy them.
The Different Types of Cannabis Concentrates
Cannabis concentrates are identified by their textures and overall appearance. They can be sticky, wax-like, liquid, or sugary. Some extraction methods retain the full profile of cannabinoids and terpenes harvested from the plant’s trichomes, while others deliver a highly potent, purified form of THC on its own.
The various kinds of concentrates include:
- Shatter: brittle, with a unique candy-like appearance.
- Wax: whipped into a soft, creamy, or crumbly texture.
- Live Resin: extracted from freshly frozen cannabis for maximum flavor.
- Rosin and Bubble Hash: solventless extractions created using heat, pressure, or ice water.
- Distillate: an extraction that strips away everything but THC, often used in vape cartridges.
Our budtenders at The Superior Dispensary can help guide you towards the right product for your taste.

How the Industry Celebrates 710
To mark the occasion, The Superior Dispensary has deals and discounts specifically tailored to celebrate 710. Get up to 50% off select cannabis products, concentrates, vapes, and top Arizona brands, and save with exclusive 710 specials and Oil Day discounts while supplies last.
Our extensive menu features live resin, rosin, wax, shatter, vape cartridges, infused products, and more.
Why It Matters for the Industry
Beyond the festivities, the rise of 710 shows how much the cannabis industry has grown. A couple of decades ago, a holiday around concentrates didn’t exist. Flower was essentially the only cannabis product available, unless you were lucky enough to get your hands on some hash. Now extracts have their own dedicated day thanks to modern technology, innovative products, and a knowledgeable consumer base.
Concentrate consumers care deeply about extraction methods, terpene profiles, and potency. 710 is their day to proudly proclaim it!
FAQs About 710 and Cannabis Concentrates
1. What is dabbing?
Dabbing is the primary way concentrates are consumed. It involves heating a small amount of concentrate and inhaling the resulting vapor, using tools like torches, dab rigs, dab pens, and carb caps.
2. What are the different types of cannabis concentrates?
Common types include shatter (brittle, candy-like), wax (soft and creamy), live resin (made from freshly frozen cannabis for maximum flavor), rosin and bubble hash (solventless extractions), and distillate (a purified THC extraction often used in vape cartridges).
3. Why do concentrates have higher potency than flower?
Concentrates are made by extracting the plant’s essential cannabinoids and terpenes, which results in a significantly more potent product compared to raw cannabis flower.
4. Why does 710 matter for the cannabis industry?
The existence of 710 reflects how much the industry has grown. Concentrates now have their own dedicated holiday thanks to advances in extraction technology and a knowledgeable consumer base.
Celebrate 710 with The Superior Dispensary in Phoenix, AZ
Whether or not 710 ever reaches the recognition that 4/20 commands, it’s got a real place in cannabis culture. And the next time you see 710 pop up, you know exactly what it means: OIL, upside down and proudly representing everyone who loves cannabis concentrates.
For those looking to celebrate with cannabis concentrates, The Superior Dispensary is here to help. Visit our Phoenix dispensary for a full-service shopping experience, and let our experts help you consume with confidence.
DISCLAIMER: The contents of this blog are intended for informational purposes only. Always seek the advice of a physician or other qualified healthcare provider with any questions you may have regarding a medical condition.